Photo credit: Jonathan Petersson

Goal setting 3.0

This is my third post on goal setting – get the first two here and here.

You do what? Regularly review and update goals

This third instalment is a little overdue – I previously said I’d post an update at the end of April. To re-cap, my most recent goal was:

I will publish a post on the blog every first and third Monday of the month for the next three months.

This boils down to a target of around two posts per month. I managed to do this, except for missing one post in March. My other posts weren’t quite as consistent as I wanted, but I’m glad I managed to write around the right amount of material.

Unfortunately the trend did not continue into May so there’s been a slight hiatus of activity recently. This has been partly due to a busy time at work and also to allow myself some time to consider the direction of the blog and make some behind-the-scene changes.

I also said I would rely less on my laptop, and create a posting schedule. I’ve managed to do the former (I’m writing this post from my phone) but the latter requires improvement. I had a schedule but had trouble sticking to it.

* * *

So what now?

I was lucky enough to recently speak with the founder of a news website and he gave me some great advice for how to improve the quality and reach of the blog:

  1. Create a newsletter
  2. Post consistently

Taking this advice on board, I am currently in the process of setting up a newsletter. If you’re interested in getting blog updates direct to your email (don’t worry – this won’t be an annoying daily update) then please sign up here. The newsletter will start being sent, probably weekly, within the next few months.

Additionally, I am putting in some work up front to ensure I am prepared to write an update (or two) per week, consistently. One of the ways I’ll be doing this is by planning posts in advance and creating a backlog to mitigate against my unpredictable work schedule. I am also exploring ways to employ social media (you can now follow  on Medium and Twitter) and SEO to ensure the site can be found more easily by curious graduates.

For now, my immediate goals will be:

  • Set up a working newsletter in the next two months
  • Encourage site traffic and newsletter uptake using social media and SEO

I’m going to wait to set myself a new posting goal until these points have been addressed.

I’ll aim to share another goal setting update in August.